Goonj (NGO)

Goonj is a non-governmental organization headquartered in Delhi , India which undertakes disaster relief, humanitarian aid and community development of 22 states across India. Goonj is the first to focus on a basic goal unaddressed need which has a place on the development agenda. [1]

Goonj is turning the discarded and underused material of cities into a tool to address ignored basic needs and development issues of rural India. Goonj’s work is not about collecting and distributing material. [2] [3] In the race of development, the most important basic needs. At Goonj the focus is on these needles.With a large scale civic participation is not only becoming a big people’s movement for development but is also creating a parallel economy. huge quantities of old re-usable material becomes a valuable resource.[4]

It was founded in 1999 by Anshu Gupta . For his work with Goonj, he was awarded the prestigious Ramon Magsaysay Award in 2015 [5] In 2012, he was named India’s Social Entrepreneur of the Year 2012 by the Schwab Foundation , a sister organization of the World Economic Forum . [3] [6]Goonj’s work on the last 18 years has been worked out in a parallel way, which is not cash based but trash based. Urban material is emerging as a parallel currency which is not only a problem but also has a macro impact on migration, improving sanitation and health and enhancing economic activities, and so on. Goonj has over the years turned massive disaster wastage into a resource for development work; Right from Gujarat Earthquake to Tsunami, Floods (2008), Andhra Floods, Uttarakhand Floods, J & K floods and Chennai floods more recently. [4]


Goonj, FORMED in 1999 by Anshu Gupta [7] started with 67 clothes and now deals with over 3,000 tons of material every year. It is registered under the Societies Act and registered for exemption under section 80 G, 12 A and for foreign contributions under FCRA.

Anshu’s own epiphany came in a poorly-clad six-year-old girl who grew up with bodies because of her father’s life. When he asked the girl what she did to avoid the cold in Delhi, she said: “When I feel cold, I am dead body and sleep.” [4]

It started the ‘Not Just a Piece of Cloth’ (NJPC) campaign, after the 2004 tsunami , when its Chennai center was flooded with old, donated clothes which were usable. These clothes were disinfected, washed, and made into “sanitary napkins” called “My Pads”. By 2014, 4 million pads were distributed at nominal cost of ₹ 2 (3.1 ¢ US), [7] to the poor who can not afford commercial sanitary pads. The World Bank’s Global Development Marketplace Award (2009) and Changemaker’s Innovation Award (2009), and was LAUNCH Innovation Challenge in 2012, in “Beyond Waste” theme, which is sponsored by NASA,[8] [9]

In 2009, it was one of the first organizations to join the Joy of Giving Week , later renamed Daan Utsav (Donation Festival), an annual annual-week-long donation drive, starting Gandhi Jayanti October 2-8. During the week Goonj runs a nationwide campaign, where people from across India contribute to the provision of services and services. [10]


Cloth for Work

Goonj launched the Cloth for Work (CFW) program, evolving two new currencies of development – material and labor. In CFW, Goonj works with partners and communities to identify infrastructural improvements that need to be undertaken in the villages. Villagers then work to dig, clean ponds, repair roads, and build schools in the community, for which they are compensated with material resources like clothing, utensils, furniture, and foodgrains. [11]

Not Just a piece of Cloth

In 2004, Goonj started providing affordable (napkins) easy-to-use clean cloth for women in villages and slums. They are ignorant of this critical health issue, a sense of dignity and self-respect. Today, Goonj pads – called MyPads is 100 per cent biodegradable, and can be reused or disposed of. [12]

School to School

The program uses a unique school kit designed by Goonj to promote participation of children. Goonj begins with a visit to the Goonj centers where they learn about recycling. Urban children contribute to their school supplies, which consist of bags, pencils, uniforms etc. Goonj also creates activities in schools and schools while engaging in children and other activities. [13]


Ek Jodi Kapda

In 2010, the Ek Jodi Kapda [14] project was launched along with Whirlpool Corporation where various centers were opened to collect donated clothes.

Joy of Exchange

In 2011, the Joy of Exchange [15] was joined by Pantaloons Fashion & Retail Limited and Goonj. Drop boxes were set up at various Pantaloons pan India offices.

Share the Language of Love [16]

In 2013, this is a joint effort by Johnson’s Baby India in association with Goonj. Various dropping centers were set up to collect children’s clothes, toys, books and other belongings.

Look Good Do good

In 2016, the Good Good Look [17] project was initiated along with Raymond which offered some customary services. This Trouser Exchange Program offered every customer Raymond has a chance to give away their old holes that would reach to people in need.

Flood relief

Goonj HAS Worked flood relief “Flood Overcome Program on 2013 Uttarakhand floods and Presently working there in 2014 Kashmir floods , through the project Known as” Rahat Floods “, collecting the relief supplies from people across India. [18] [19] In 2017, Goonj North East, Bihar, Orissa, Rajasthan, Uttarakhand and Gujarat for relief & rehab.

Recognitions to Goonj

July’15: Ramon Magsaysay Award 2015 to Mr. Anshu Gupta, Founder, Goonj.

Nov ’14: Goonj won the Deutsche Bank Urban Age Award

August ’14: Asia’s top magazine ‘The Top 10 of Asia’ featured Mr. Anshu Gupta, Founder Goonj among Asia’s top 10 social entrepreneurs.

July ’14: Goonj is in ‘The Purpose Economy 100 Asia’ list.

July ’14: Goonj chosen among 100 leading Global Green Innovations by the prestigious think tank SUSTAINIA

Feb’14: Goonj listed among The World’s Top 10 Most Innovative Companies in India, by Fast Company.

Nov ’12: Anshu Gupta, Founder Goonj gets’ Social Entrepreneur Of The Year Award’ by The Schwab Foundation, sister concern of the World Economic Forum.

July ’12: Goonj recognized as ‘Game Changing Innovation’ by NASA & US State Dept.

June ’12: GDN-Japanese Award for Most Innovative Development Project

Feb’12: Edelgive Social Honor for Goon’s Not Just a Piece of Cloth initiative

Dec’11: SAFRG awards for initiatives in raising resources

Nov’10: Anshu Gupta listed in Forbes as one of India’s most powerful rural entrepreneurs.

May’10: ‘Innovation for India’ awarded by Marico for developing an innovative solution using old cloth and other materials.

March’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’

Nov’09: ‘Link i3 Challenge Award’ for the Cloth for Work initiative

June’09: Changemaker’s Innovation Award for the initiative Not just a piece of cloth (NJPC)

March 2009: CNN IBN’s ‘Real Heros’ award to Anshu Gupta in women welfare segment.

March 2008: India NGO of the Year Award by Resource Alliance.

May 2007: Goonj’s Not Just a piece of cloth won World Bank’s Global Development Market Place Award.

2006: Changemaker’s Innovation Award, second time, for Goonj’s disaster relief initiative RAHAT.

2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea & its mass social impact.

2004: Goonj Won Changemaker’s Innovation Award for its School to School Initiative. [4]


  1. Jump up^ ” ” When we started, we did not have a flesh or table to work “- Anshu Gupta (Ramon Magsaysay Award Winner)” . The Optimistcitizen . August 12, 2015.
  2. Jump up^ “Anil Gupta Picks India’s Seven Most Powerful Entrepreneurs” . Forbes . Apr 11, 2010 . Retrieved 2014-10-13 .
  3. ^ Jump up to:b “Anshu Gupta Honored as India’s Social Entrepreneur of the Year 2012” . World Economic Forum . Archived from the original on 2014-10-19 . Retrieved 2014-10-13 .
  4. ^ Jump up to:d “Anshu Gupta – Goonj Founder Who Taught India The Joy Of Giving” . KnowYourStar. October 3, 2016.
  5. Jump up^
  6. Jump up^ “Goonj gets WEF award for social entrepreneurship” . Indian Express. Nov 8, 2012 . Retrieved 2014-10-13 .
  7. ^ Jump up to:b Hansika Subramanian, Dheera Gurnani (April 30, 2014). “NGO makes sanitary pads for rural women in India” . Daily News & Analysis . Retrieved 2014-10-13 .
  8. Jump up^ Krishna, Geetanjali (September 13, 2014). “An empowering piece of cloth” . Business Standard . Retrieved 2014-10-13 .
  9. Jump up^ “Anshu Gupta” . LAUNCH . 2012 . Retrieved 2014-10-13 .
  10. Jump up^ “NGO asks Delhiites to donate clothes, books to needy” . Indian Express . September 30, 2011 . Retrieved 2014-10-13 .
  11. Jump up^ “Clothes currency – How Goonj is creating a parallel cashless economy” . March 13, 2015.
  12. Jump up^ “Not just a piece of cloth” . July 23, 2016.
  13. Jump up^ “School to School – Connect Urban & Rural Children” .
  14. Jump up^ “Whirlpool Partners NGO to help poor children” . The Hindu Business Line . 2010-07-23 . Retrieved 2017-09-11 .
  15. Jump up^ “Joy Exchange Pantaloons – Give clothes, Get joy” . . Retrieved 2017-09-11 .
  16. Jump up^ Pande, Bhanu (2012-05-18). “Johnson’s Baby launches campaign to help underprivileged children” . The Economic Times . Retrieved 2017-09-11 .
  17. Jump up^ Kumar, V Rishi (2016-08-12). “Raymond launches ‘Good Look, Do Good’ initiative with Goonj” . The Hindu Business Line . Retrieved 2017-09-11 .
  18. Jump up^ “Gurgaon chips in for Kashmir flood relief” . The Times of India. Sep 11, 2014 . Retrieved 2014-10-13 .
  19. Jump up^ Eram Agha (10 Sep 2014). “Donation Drive for J & K Victims in Aligarh” . The Times of India . Retrieved 2014-10-13 .

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